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It was launched 25 years ago – and polarized opinions: the Audi A2. With its innovative aluminum body, the compact car was light, aerodynamic, and economical in terms of consumption. There were five engine variants to choose from; the A2 1.2 TDI caused a sensation as the world’s first four-door three-liter car. And since 2003, the special “colour.storm” edition has attracted attention with its special paint colors. However, since sales fell short of expectations, Audi ended production in 2005 after about five years and 176,377 units built. The innovative Audi A2 can showcase its qualities in a “second career”: as a modern classic with a stable value, the A2 has a loyal fan base and can still be seen on the road today as a daily companion.

 

In the early 1990s, the three-liter car was announced as a development goal by the Volkswagen Group and Audi, and the first work on the project began shortly afterwards. The designers in Ingolstadt worked closely with the experts at the aluminum center in Neckarsulm. In May 1995, they presented a concept study called “Ringo,” whose Audi Space Frame (ASF) was less complex than the ASF of the Audi A8, which was largely built by hand. Stefan Sielaff – the former head of Audi’s Munich design studio – took over the project and led the interior design, while Belgian designer Luc Donckerwolke handled the exterior. Together with future design chief Gerhard Pfefferle, they gave the “rolling cage” Ringo a two-door body – which proved already close to the later design. As development progressed, two studies were created: one was a show car at the IAA in Frankfurt in 1997 and, in addition to the provisional model designation Al2, it bore the nickname “Light Green” because of its color. Only a little later, “Light Blue” could be seen at the Tokyo Motor Show, a three-door variant of the Al2 with a variable loading area and retractable sunroof. Its name: Audi Al2 open end.

The public reacted to the two studies differently. Some people were enthusiastic about the progressive design; others didn’t like it. The developers had certainly expected that their results would polarize opinions, recalls Al2 project manager Harald Wester 20 years later in an interview with Dirk-Michael Conradt, author of “Audi A2 – Meilenstein und Kultobjekt” [Audi A2 – Milestone and Cult Object]. Wester says in the book: “Yes – it was clear to all of us from the beginning! The car had to be optimally streamlined. We practically slept in the wind tunnel to achieve optimal aerodynamics.” In November 1997, the Board of Management approved series production. The world premiere of the Audi A2 was to take place again at the IAA – just two years later. The plan was ambitious, but the designers and engineers were able to keep to the schedule.

At the IAA in September 1999, the A2, which had been developed for series production, was presented to the world – it was the first compact car in recent automotive history whose body was made entirely of aluminum. The body shell of the A2, including all four doors and the tailgate, weighed only around 153 kilograms, which was only about 60 percent of the body shell weight of a comparable sedan with a conventional steel body. The 3.83-meter-long, 1.67-meter-wide, and 1.55-meter-high Audi A2, which offered plenty of space for its passengers despite its small exterior dimensions, was produced in Neckarsulm. New production facilities were built there especially for the A2 and inaugurated on November 15, 1999. On that day, Audi also presented the A2 1.2 TDI, the world’s first four-door three-liter car. A total of two gasoline and three diesel engines were available over the production lifetime of the Audi A2. The two gasoline models were powered by a four-cylinder inline engine and were available with a five-speed manual transmission and front-wheel drive. The combined fuel consumption was 5.9 liters per 100 kilometers. The A2 models with diesel engines had three-cylinder units with pump-nozzle direct injection. For the market launch on June 30, 2000, a gasoline engine and a TDI, each with an output of 75 hp, were available. (Note to editors: The production statistics for the Audi A2 can be found at the end of this MediaInfo).

In the spotlight: the A2 1.2 TDI with a sensational drag coefficient of 0.25

The Audi A2 1.2 TDI, which was introduced at the end of 1999, went on sale in March 2001. It delivered 61 hp and required only 2.99 liters of diesel per 100 kilometers. Its direct-injection turbodiesel engine was made entirely of aluminum. In the five-speed automatic transmission, an electrohydraulic system took over the clutch function. The use of additional vehicle parts made of aluminum, special aluminum forged lightweight wheels, and weight-optimized rear seats made it possible to reduce the weight by 135 kilograms compared to the basic version – to a curb weight of 855 kilograms. In order to further optimize aerodynamics, the cool-air intakes in the front were partially closed, and the tires made narrower and flow-optimized thanks to grooves in the sidewalls. Adapted wheel arch trims and wheel covers as well as additional underbody paneling enabled turbulence-free airflow. By doing so, the engineers were able to reduce the drag coefficient from an already very good 0.28 for the base model to a sensational value of 0.25.

In 2002, Audi added a 1.6-liter FSI engine to the A2 engine range. Its 110 hp allowed the A2 to reach a top speed of more than 200 km/h. Starting in March 2003, the brand with the four rings offered the Audi A2 in a special edition called “colour.storm” – in the colors Imola yellow, Misano red pearl effect, Sprint blue pearl effect, and Papaya orange. Color-coordinated interiors and matt-black painted details, such as roof and wheel arch trims, created a striking contrast. The models could be combined with numerous optional extras as well as with four of the five engine variants – not the 1.2 TDI. By July 2005, a total of 176,377 units of the Audi A2 had been built at the Neckarsulm site. The premium compact vehicle couldn’t meet the high expectations originally set for it. Around a quarter of a century later, however, the small space miracle still has numerous fans – many drivers still appreciate their A2 as an economical, reliable, and attractive companion for their everyday life.

Article source: www.audi-mediacenter.com

The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3 Sportback e-hybrid 200 kW1, the premium brand will display the Audi Concept C – a concept car that exemplifies a new design philosophy and thus the future direction of Audi.

In a world growing evermore complex, Audi is relentlessly committed to clarity. This vision comes to life at IAA Mobility 2025 through the immersive installation “Feel Audi,” which reflects the brand’s new design ethos. More than just a new visual aesthetic for upcoming models, this philosophy represents the next milestone in Audi’s transformation.

Audi CEO Gernot Döllner says: “Our new portfolio and design language mark the next steps in the company’s continuing evolution. By focusing on what truly matters – across products, processes, and structures – we’re creating space for innovation.”

Audi Concept C

The Audi Concept C is a manifestation of a new clarity. At IAA Mobility 2025 in Munich, Germany, visitors will experience it firsthand.

Coming just days after the concept car’s world premiere in Milan, Italy, this is the first time it is showcased to the broader public. Taking the shape of an all-electric sports car, the design study offers a glimpse into the future of the Audi design language and interior experience. It embodies the brand’s four new design principles: clear, technical, intelligent, and emotional.

Product initiative continues at and beyond IAA

Guided by a clear product and technology roadmap, Audi has consistently rejuvenated its portfolio in recent years. Since 2024, the brand has been executing the most comprehensive model initiative in its history. By the end of 2025, the brand with the four rings will have launched more than 20 new models, giving it the youngest portfolio in the premium segment. In 2026, efficient electric vehicles and powerful SUVs will expand the lineup even further.

Audi Chief Sales and Marketing Officer Marco Schubert: “We are positioning ourselves robustly and flexibly in a competitive environment with a diversified model range of electric, hybrid, and combustion-engine vehicles. With this broad product portfolio, we can meet the individual needs of our customers across all regions in the best possible way.”

The Audi Q3: the newest addition to the range

The latest addition to Audi’s portfolio is the Q3 Sportback, shown as a plug-in hybrid at the IAA Mobility 2025 Summit at the Volkswagen Group stand in Hall B1. As one of the brand’s top-selling models, it holds a prominent place in the lineup. Now in its third generation, the bestseller sets new standards in the compact class by combining efficiency, driving dynamics, and comfort, while bringing advanced driver assistance systems and lighting technology from the luxury segment to its category.

Where can visitors experience Audi at IAA Mobility?

  • The Audi Q3 Sportback e-hybrid 200 kW1 is on display at the Volkswagen Group stand, Summit, Hall B1
  • The Audi Concept C makes its trade show debut at the Open Space on Wittelsbacherplatz
  • The new product portfolio can be experienced with up to 1,400 test-drives with 20 vehicles including the Audi S6 Avant e-tron2, Q6 Sportback e-tron, RS e-tron GT performance3, Q3 SUV TFSI, A5 Avant e-hybrid, Q5 Sportback e-hybrid, and A6 Avant e-hybrid
  • Audi Nights: exclusive events for invited guests at Wittelsbacherplatz
  • A celebration of 30 years of Audi exclusive with a special showcase at the restaurant “Aimy” in the Arco-Palais near Wittelsbacherplatz during IAA week

Article source: www.audi-mediacenter.com

1. Audi Q3 Sportback e-hybrid 200 kW: Fuel consumption (weighted, combined)*: 2.2–1.7 l/100 km; power consumption (weighted, combined)*: 15.1–14.0 kWh/100 km; CO2 emissions (weighted, combined)*: 50–40 g/km; CO2 class (weighted, combined)*: B; Fuel consumption on discharged battery (combined)*: 6.7–6.0 l/100 km; CO2 class on discharged battery*: E

2. Audi S6 Avant e-tron: Electric power consumption (combined): 17.4–16.4 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

3. Audi RS e-tron GT performance: Electric power consumption (combined): 20.8–18.7 kWh/100 km; CO2 emissions (combined): 0 g/km; CO2 class: A

The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative features turn the Audi Q3 into a digital companion. They provide a first-class user experience and also ensure greater comfort and safety for the driver and other road users thanks to many assistance systems. In addition to the well-balanced suspension, the lighting digitalization also enhances customer benefits. A high degree of personalization and adaptive, high-resolution light functions are made possible with the new micro-LED technology in the digital Matrix LED headlights. Another feature of the new Audi Q3 is an efficient, partially electrified combustion engine with mild-hybrid technology and a plug-in hybrid model with an electric range of up to 119 kilometers.

 

Gernot Döllner, CEO of AUDI AG: “With a total of more than two million vehicles sold worldwide since the launch of the first generation, the Audi Q3 is one of our best-selling models and has a high status in our product portfolio. With the third generation of the Audi Q3, we are renewing an important model family as part of our product initiative and strengthening our range with a powerful plug-in hybrid and efficient combustion engines. The new model combines efficiency, driving dynamics, and comfort.” In addition to efficient and partially electrified combustion engines, the Audi Q3 offers a new adaptive suspension that enables a balance between comfort and dynamics. Geoffrey Bouquot, Member of the Board of Management for Technical Development at AUDI AG, adds: “With the Audi Q3 interior, we are transferring the digital stage from the full-size class to the compact segment. An innovative operating concept and numerous assistance systems increase safety and comfort and make the Audi Q3 the ideal digital companion for everyday life.”

Compared to its predecessor, the new Audi Q3 has an even more emotional design. The wide Singleframe and the sleekly tapered headlights are fully integrated into the aerodynamic concept.

Viewed from the side, a horizontal shoulder line between the headlights and rear lights visually divides the car into two parts, creating a very special distribution of light and shadow.

In addition to classic SUV advantages like easy entry, excellent visibility, and a practical interior layout, the second generation of the Audi Q3 Sportback combines the strengths of an SUV with the aesthetics of a coupé. Its roofline, which slopes downward from the A-pillar, is 29 millimeters lower than that of the SUV. This gives the Audi Q3 Sportback an even sportier appearance and a faster silhouette.

The rear is adorned with optional digital OLED rear lights, complemented by a continuous LED light strip and the illuminated rings. This level of lighting technology offered in the new
Audi Q3 is available for the first time in the Audi compact segment.

At the front of the Audi Q3, digital Matrix LED headlights feature the micro-LED module used for the first time in this model. The use of this micro-LED technology improves illumination significantly and thus ensures a strong contrast on the road. The light guidance functions are now much more closely linked to the driver assistance functions. The digital daytime running lights with LED technology, consisting of 23 segments per side, create distinctive light signatures that make the vehicle easily recognizable on the road.

In the interior, the new steering wheel control unit means more storage space in the center console, a new user experience, and a better sense of space. The steering wheel control unit integrates two new steering column levers for the first time. The lever on the right serves as a gear selector, the one on the left as a control element for the light functions and windshield wipers. Also for the first time in the compact segment at Audi, it is possible to order acoustic glazing for the front side windows, which makes for better interior acoustics, particularly at high speeds. The 488-liter trunk volume (17.2 cu ft) also demonstrates the practicality of the Audi Q3. With the seat bench folded down, the storage space for the Audi Q3 SUV increases to up to 1,386 liters (48.9 cu ft) (Q3 Sportback to up to 1,289 liters or 45.5 cu ft). The seat bench can be moved lengthwise, and its angle can be adjusted as standard. The Q3 has a towing capacity of up to 2,100 kilograms (approx. 4,630 lb).

The entry-level model in the Audi Q3 family is the 1.5 TFSI with 110 kW2 of output. This four-cylinder gasoline engine is available with mild hybrid technology. The Audi Q3 with the 2.0 TDI engine and 110 kW3 of power is especially well-suited for driving long distances. The plug-in hybrid models – the Audi Q3 SUV e-hybrid4 and Audi Q3 Sportback e-hybrid5– deliver a system output of 200 kW, can charge with up to 50 kW DC under ideal conditions, and are more powerful and efficient than ever before. A high-voltage battery with a gross capacity of 25.7 kWh (net 19.7 kWh) was installed for that purpose.

This enables the Q3 SUV e-hybrid4 to achieve an electric range of up to 119 kilometers in the WLTP test cycle, while the Q3 Sportback e-hybrid5 can drive up to 118 kilometers purely on electric power.

The further developed standard suspension delivers an improved driving experience. The sports suspension and the suspension with two-valve damper control are available as options for an optimally balanced driving experience. One driving assistance highlight is the adaptive driving assistant plus. For even greater safety on the road, an interior camera also monitors the driver for signs of drowsiness and lack of concentration. Trained parking allows customers to teach the Audi Q3 individual parking maneuvers, and the new reverse assist reliably helps you to back out of dead ends.

The new Audi Q3 will launch in October; orders can already be placed. The Audi Q3 SUV TFSI 110 kW2 will be available in Germany at an entry-level price starting at 44,600 euros. The Audi Q3 Sportback TFSI 110 kW6 is priced at 46,450 euros and will launch in November.

 

Article source: www.audi-mediacenter.com

 

1. Audi Q3 Sportback e-hybrid 200 kW: Fuel consumption (weighted combined): 2.2–1.7 l/100 km; power consumption (weighted combined): 15.1–14.0 kWh/100 km; CO2 emissions (weighted combined): 50–40 g/km; CO2 class (weighted combined): B; fuel consumption with discharged battery (combined): 6.7–6.0 l/100 km; CO2 class with discharged battery: E

2. Audi Q3 SUV TFSI 110 kW: Fuel consumption (combined): 6.6–6.0 l/100 km; CO2 emissions (combined): 151–137 g/km; CO2 class: E

3. Audi Q3 SUV TDI 110 kW: Fuel consumption (combined): 5.8–5.3 l/100 km; CO2 emissions (combined): 152–139 g/km; CO2 class: E

4. Audi Q3 SUV e-hybrid 200 kW: Fuel consumption (weighted combined): 2.2–1.7 l/100 km; electric power consumption (weighted combined): 15.0–13.9 kWh/100 km; CO2 emissions (weighted combined): 49–39 g/km; CO2 class (weighted combined): B; fuel consumption with a discharged battery (combined): 6.6–6.0 l/100 km; CO2 class with a discharged battery: E

5. Audi Q3 Sportback e-hybrid: Fuel consumption (weighted, combined)*: 2.2–1.7 l/100 km; power consumption (weighted, combined)*: 15.1–14.0 kWh/100 km; CO2 emissions (weighted, combined)*: 50–40 g/km; CO2 class (weighted, combined)*: B; Fuel consumption on discharged battery (combined)*: 6.7–6.0 l/100 km; CO2 class on discharged battery*: E

6. Audi Q3 Sportback TFSI 110 kW:Fuel consumption (combined): 6.7–6.1 l/100 km; combined CO2 emissions (combined) 153–138 g/km: ; CO2-class: E

Audi introduces the Audi Concept C – an all-electric two-seat sports car that embodies the brand’s new design philosophy and paves the way for the future. From every angle, the concept car demonstrates radical simplicity – the core of the new Audi design philosophy. The new Audi brand face features the vertical frame that reimagines the brand’s legacy and a distinctive four-element light signature. The roof concept offers the benefits of a convertible while retaining the essence of a monolithic body style. High-quality materials demonstrate precision in every detail. A minimalist design ensures the interior is free from distractions. The subtle integration of technology and tactile controls create an intuitive and emotional experience.

 

The Audi Concept C embodies athletic minimalism with a purity of form, precision, and solidity. Tension is created by the interplay of full and restrained surfaces intersected by a single line. Together, these elements define the essence of the architecture.

The vertical frame shapes the front

The vertical frame forms the center of the new front, from which the entire structural volume of the vehicle develops. Inspired by the Auto Union Type C (1936) and the third-generation Audi A6 (2004), it has a clear, upright form that conveys presence and identity. It is a progressive interpretation of Audi’s legacy, showcases the Audi rings, and integrates forward-looking technology. A strong shoulder line defines the volume of the two-seat sports car. Its proportions result from a central-battery layout. The cabin extends far back and sits firmly on the body. An electrically retractable hardtop is used on an Audi roadster for the first time. It is comprised of two roof elements which allow the vehicle to retain a monolithic shape, while also enabling an open-top driving experience. At the rear, clean surfaces and horizontal slats underscore the car’s sporty character.

The Audi Concept C introduces a new light signature featuring four horizontally arranged elements in each headlight and rear light. This design element will define Audi’s visual identity during both day and night, ensuring an unmistakable presence on the road. The exterior of the Audi Concept C is presented in the color “Titanium.” It evokes warm, technical elegance and is inspired by the luster of its namesake metal – a material that embodies precision, lightness, and strength.

Sophisticated atmosphere in the interior

The interior features strong architectural surfaces and clear geometric forms that ensure space for both occupants while subtly placing the driver at the center. Manufactured from anodized aluminum, physical controls provide a tactile experience that reflects mechanical quality – through their appearance, feel, and the unmistakable “Audi click.” The steering wheel forms the core of the refined tactile experience: its characteristics – the round shape, the sophisticated haptic elements, and the Audi rings made out of real metal in the center – are crafted with the utmost technical precision. Every material contributes to the pure and sophisticated atmosphere of the interior. The color palette is also inspired by titanium and exhibits tone-on-tone harmony. Natural materials create a refined, warm, and elevated environment. Indirect ambient lighting with natural hues accurately reveals the materials and enhances the interior design’s evident solidity.

The subtle integration of technology provides an intuitive user experience

Technology enables progress. It is always close by, yet never dominant. Intelligent technologies create a seamless experience that appeals to all senses. The display and operating concept are also aligned with this philosophy. The 10.4-inch foldable center display provides users with relevant information in an intuitive way and in context – tailored to every situation. Together with the haptic controls on the steering wheel and center console, the design achieves clarity and precision in user interaction – the controls are exactly where they are expected to be.

The trailblazer that forges the future of Audi

Going forward, Audi will focus on what matters most: an unmistakable combination of clarity, technicality, intelligence, and emotion. The Audi Concept C marks the beginning of a new design philosophy and thus a defining moment for the four rings. It previews a future production model and will shape further models beyond that.

Article source: www.audi-mediacenter.com

The first series-production model of the newly established AUDI brand, created specifically for the Chinese market – the AUDI E5 Sportback – rolled off the assembly line on August 18 in Anting. Pre-sale for the AUDI E5 Sportback, developed in the strategic partnership between Audi and its Chinese partner SAIC, started on the same day: Customers in China can now preorder the model. The first vehicles will be delivered in September.

 

Fermín Soneira, CEO of the Audi-SAIC cooperation project, says: “Every vehicle from the AUDI brand embodies the best of both worlds: iconic design, premium quality, technical precision, emotional driving dynamics, combined with China’s cutting-edge technology, innovation and digital ecosystem. With pre-sales now launched alongside production, the E5 Sportback enters the market fully equipped to deliver an uncompromising experience for Chinese customers. This milestone marks the beginning of a new era of ICVs.”

Dedicated production facility for AUDI models

To manufacture AUDI models, the two partners have established a dedicated production facility on the existing SAIC Volkswagen site in Anting, Shanghai. Initially, around 700 employees will produce the AUDI E5 Sportback there. Two additional AUDI models are scheduled to follow within the next two years. The manufacturing operations in Anting are defined by a high degree of automation, state-of-the-art technologies – including machine learning for quality monitoring – and a fully digitalized production management system.

AUDI E5 Sportback: first series model of the new AUDI brand

The four-door AUDI E5 Sportback, is a fully electric fastback, combining dynamic proportions, power outputs of up to 579 kW and a maximum range of 770km. Four distinct powertrains offer rear-wheel or quattro drive for a dynamic driving experience, accelerating from 0-100km/h in up to 3.4 seconds. Built on the new Advanced Digitized Platform (ADP), the E5 Sportback offers next-generation connected vehicle functionality and full-car over the air updates.

 

Article source: www.audi-mediacenter.com

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