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Our first full-colour head-up display recreates the display philosophy of the MMI - with a brilliance that ensures effortless reading even in direct sunlight.

Playing a vital role in the case of an emergency, the head-up display also shortens accommodation time - the time it takes the human eye to refocus from object in the distance to one close up.

Additionally, the head-up windshield display reduces the angle of the drivers head tilt by around five degrees when reading the instrument display. 

Article source: www.audi.co.uk

Audi Sport compete in a number of the world's top racing series.

In the World Endurance Championship, the highly successful Audi R18 competes at the iconic Le Mans 24 hours, as well as signature endurance races around the globe. Incredible speed, unparalleled innovation and the endurance to go the distance make the WEC the pinnacle for Audi Sport enthusiasts.

The DTM, Audi's home touring car championship, has fascinated motorsport fans for more than 30 years and is regarded as one of the world’s toughest and most hard-fought racing series.

The Audi Sport TT Cup made its debut in 2015, proving inspirational from the get-go. More than 160 up-and-coming drivers from 30 nations applied before 18 were selected, delivering an exciting race series displaying the absolutely best of Audi's iconic TT.

Article source: www.audi.co.uk

New limited edition version of the fastest, most powerful Audi of all time is now also one of the most exclusive

  • 610PS road car pays homage to race-winning Audi R8 LMS GT3
  • Audi R8 V10 plus selection 24h features an exclusive tricolour paint finish, special interior highlights and extended V10 plus equipment
  • 24 models built worldwide
  • Audi laser lighting fitted as standard
  • On public display for the first time at the Nürburgring 24 Hours race
  • R8 race and road car share approximately 50 per cent of their componentry

One year on from the dramatic victory clinched by the all-new R8 LMS on its race debut at the Nurburgring 24 Hours, Audi is paying homage to the GT3 car that can lay claim to no less than 323 overall wins with a special edition of the all-new, road-going R8. A total of 24 exclusive R8 V10 plus ‘selection 24h’ models will be built for the world market, combining competition-inspired styling enhancements with an exceptional specification that includes Audi magnetic ride adaptive damping, a sport exhaust for further amplification of the R8’s much-loved ten-cylinder soundtrack, and laser lighting.

The Audi R8 V10 plus selection 24h is immediately distinguishable as a special edition by way of its tricolour exterior, which closely resembles its GT3 LMS counterpart. The multi-material Audi Space Frame body with its predominantly aluminium content and carbon fibre elements is finished in Suzuka grey, while Mythos black detailing with eye-catching Misano red accents draws inspiration from the classic Audi racing livery.

The front spoiler, exterior mirror housings, engine compartment cover, rear wing and diffuser are made from gloss-finish carbon fibre, as are the sideblades which feature a unique ‘R8 24h’ logo in a matt finish. The tailpipes of the standard sport exhaust system feature black trims and the 20-inch forged aluminium wheels in 10-spoke Y design are painted gloss anthracite black.

Exclusive interior

Inside the cockpit, which employs a driver-focused monoposto arc to mirror the feel of a racing car, the limited-edition supercar offers full-leather upholstery and trim in rotor grey, with an Alcantara headlining.

The extended inlays for the surround of the Audi virtual cockpit and the air vents are made from gloss-finish CFRP. The inlays bear the matt-finish “R8 24h” logo, while the illuminated door sill trims, which are also made of gloss-finish carbon, display the serial numbers 1 to 24 for each of the limited-edition cars. As an exclusive feature, the entry lights on the doors project the Audi R8 logo onto the road surface. In future, every R8 customer will be able to personalise their car with a near-unlimited range of lettering and logos from the Audi exclusive offering.

Motorsport DNA

Based on the Audi R8 V10 plus, the selection 24h shares its 610PS output and intoxicating performance potential, dispensing with 62 mph in a mere 3.2 seconds before rapidly advancing toward a top speed of 205mph. A newly developed quattro drive distributes its power fully variably between both sets of wheels. The suspension, the aerodynamics configured to handle high downforces and the operating concept featuring the Audi virtual cockpit are all motorsport-inspired. The foundation for that inspiration is the fact that Audi developed the second generation of the R8 in parallel with the GT3 racing model R8 LMS, with both models sharing around 50 per cent of their parts. There is even more synergy in terms of the powertrain; their V10 engines are virtually identical with only the manifold fuel injection omitted on the R8 LMS. Close cooperation between race car engineers, motorsport specialists and developers has brought a significant boost in performance to both models.

The dry weight of the Audi R8 Coupé V10 plus is 1,454 kilograms; its body built using the multimaterial construction principle weighs a mere 200 kilograms. The combination of aluminium and carbon fibre-reinforced polymers (CFRP) in the Audi Space Frame opens up entirely new dimensions with regard to weight, rigidity and crash behaviour.

The technical package in the selection 24h special edition comprises dynamic steering, the adaptive damper control system Audi magnetic ride and Audi laser lighting.

The selection 24h special edition of the Audi R8 Coupé V10 plus commemorates Audi’s remarkable achievements in endurance racing. In the Le Mans 24 Hours alone, the brand with the four rings has celebrated 13 overall wins in the past 15 years. The first five of these were secured by the R8 sports prototype, which gave its name to the production sports model. The Audi R8 LMS GT3 competition car made its circuit debut in 2009. It has since collected over 300 wins worldwide, including overall wins in 24-hour races on the Nürburgring, at Spa-Francorchamps and Zolder, and in Dubai. It also has a class victory in Daytona to its name.

Last year, the new generation of the Audi R8 LMS made a dream debut and won its first 24-hour race on the Nürburgring at the very first attempt.

Article source: www.audi.co.uk

Elegant five-door Audi coupé wins Most Popular Luxury Car award for the third year in a row

  • Audi A7 Sportback range available to order now, priced from £46,865 OTR
  • SE Executive, S line and Black Edition specification available
  • Three V6 TDI outputs – 218PS, 272PS and 320PS – and a 3.0 TFSI with 333PS all come fitted with quattro all-wheel-drive as standard
  • All-new RS 7 performance, one of the fastest Audis currently on sale, is now available to order with 605PS and up to 750Nm of torque

The Audi A7 Sportback has once again won the favour of Honest John website users, taking the Most Popular Luxury Car crown for the third consecutive year at the annual Honest John Awards presentation, held in London last night.

Judged on the amount of page impressions earned in its respective category, the A7 Sportback has been a consistent favourite on the hugely popular independent motoring review and advice portal, owing in no small part to its ‘styling, comfort and beautifully-finished cabin’.

Commenting on the win, Dan Harrison, Editor, HonestJohn.co.uk said: “When it comes to luxury cars on HonestJohn.co.uk, nothing can match the Audi A7 Sportback for popularity. Powered by the best engines in the Audi range, the A7 Sportback also offers effortless pace and reasonable running costs – something our users appreciate.”

A recent technology update, bringing the option of the Audi smartphone interface and the addition of inductive charging for Qi-compatible handsets via the Audi phone box, has made the Audi A7 Sportback an even more attractive proposition.

As part of the update the distinctive lines of the five-door coupé’s body have also benefited from three new colour options - Matador Red, Gotland Green and Java Brown – and a new 17-inch, five-spoke alloy wheel design has been added for SE Executive models to round out the enhancements.

As standard, the A7 Sportback offers a wealth of sophisticated equipment including all-weather LED headlights, SD-card based MMI navigation, an electrically powered tailgate, four-zone air conditioning and Milano leather-upholstered seats with driver and passenger electric adjustment and heating.

Article source: www.audi.co.uk

  • Mixed mobility solution for urban areas
  • Seamless navigation for car and integrated electric longboard
  • New Audi Q3 debuts in China

Ingolstadt/Beijing, April 25, 2016 – At Auto China 2016 in Beijing, Audi presents the Audi connected mobility concept, a concept car based on the Audi Q3, the brand’s urban compact SUV. The concept offers sporty and multi-functional mobility for megacities with dense traffic and road restrictions. Tailored to markets with growing urbanisation such as China, this lifestyle concept was developed at Audi Research & Development in Beijing and focuses on young, progressive drivers.

An electrically powered multifunctional longboard, measuring 1.05 metres in length, is integrated into the rear bumper of the car for convenient storage and removal. To ensure permanent usability, the device is charged automatically while loaded in the car. The board’s premium design includes superior materials such as carbon fibre and aluminium.

The car’s infotainment system is linked to the smartphone calendar of the user. Based on the destination and planned arrival time, the system will calculate the fastest mobility mix based on real-time traffic data. In case the longboard option is faster, the system will recommend a parking space nearby so that the driver may continue the commute to the destination with the electric board. The navigation information synchronises with the Audi MMI connect App on the user’s smartphone that continues to guide the route.

The multi-functional longboard has a battery range of more than seven miles (12 kilometres) and reaches a maximum speed of 18mph. The board can be used in three riding modes: In “scooter mode”, the phone is conveniently clipped to the unfolded handlebar to display directions. The speed is adjusted via remote control attached to the right handlebar grip. A backpack can be conveniently clipped onto the steering rack. With the handlebar folded down in “sport mode”, the rider controls the speed via remote control in his hand. In a third mode, the board serves as a transport device for luggage or shopping bags: Connected wirelessly to a smartphone or smart-watch, the board automatically follows its owner.

The Audi connected mobility concept is based on the Audi Q3 which is produced locally in China. More than 70,000 units were sold in the region in 2015, making the Q3 the market leader in the premium compact SUV segment. At Auto China 2016, Audi launches the new Audi Q3 on the Chinese market.

Article source: www.audi.co.uk