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Value retention and desirability of sought-after Audi premium subcompact secure success in magazine’s new award category

According to the experts at Motor Trader the copper-bottomed choice in the current used car market is the Audi A1 premium subcompact hatchback, winner of the magazine’s first ever Used Car of the Year Award.

Presented this week at London’s Grosvenor House Hotel, the award is a new category added this year to the annual Motor Trader Awards, and all used cars on sale in 2012 were eligible for it. The magazine invited key stakeholders, including trade guides, auction houses and retailers, to nominate the cars that had impressed them most based on key criteria such as customer desirability and residual value performance. These nominations were then condensed into a shortlist from which the judges were asked to vote for an overall winner.

Commenting on the award, Motor Trader Editor Curtis Hutchinson said: “The A1 gave dealers an all-new entry model to pitch into the premium compact hatchback sector – it opened up a whole new customer base for Audi and proved to be an immediate success. The fact that it demands no compromises on quality versus the bigger Audis has worked in favour of its residuals, meaning that its desirability on the used market has since proved to be every bit as strong. It’s a highly coveted car and a very worthy winner of our first used award.”

Richard Starkey, Used Car Development Manager for Audi UK, added: “We’re really pleased with how the A1 is performing – the market really has embraced it as a fully-fledged Audi in condensed form, and that’s reflected in its residuals, in the level of new and used demand and in very encouraging awards like this.”

The Audi A1 is available in three-door and five-door Sportback forms priced from £13,790 OTR to £22,340 OTR. Engine highlights include the 105PS 1.6 TDI, which gives 74.3mpg capability with 99g/km CO2 output, and the 140PS 1.4 TFSI with Cylinder-on-Demand technology, offering up to 60.1mpg with 109g/km.

Article source: www.audi.co.uk

Gwyneth Paltrow personalises new Audi supercar to raise money for Elton John AIDS Foundation.

Audi RS 6 Avant sells for £120,000 at charity auction

Proceeds go entirely to support Elton John AIDS Foundation

A unique RS 6 Avant with a personalised interior autographed by the Oscar-winning actress Gwyneth Paltrow has sold at auction for £120,000 at the annual Elton John White Tie & Tiara Ball, held at the home of the singer / songwriter and his partner David Furnish. Every penny from the auction of the Audi supercar will go to support the work of the Elton John AIDS Foundation.

An impressive net total of £3m was raised by the Ball. Guests were invited to bid for the various lots, which included the one-off RS 6 Avant complete with a Lunar Silver leather interior immortalised by Paltrow's signature. The formidable super Avant is currently the most potent Audi available, producing 560PS and 700 Nm, a 0-62mph sprint time of just 3.9 seconds, and a top speed limited to 155mph, which can be raised upon request to 189mph.

Paltrow - who drives an Audi both in character as Pepper Potts in the Iron Man action series, and in real life on the roads of London and Los Angeles - put her stamp on the car earlier in the month by signing it at the model's launch at Audi City in Piccadilly, London. It had been the very first RS 6 Avant to arrive in the UK, ahead of general deliveries in August.

Stars at the White Tie & Tiara Ball included Coldplay, Uma Thurman, Freida Pinto, Elizabeth Hurley and David Walliams. "Audi is delighted to donate the unique RS 6 Avant for the equally unique White Tie & Tiara Ball. We are thrilled at the benefit it will give to Sir Elton's AIDS Foundation, which does such outstanding charity work, and very proud to be continued sponsors of the Ball," says Jon Zammett, Head for PR for Audi UK.

Sir Elton John adds: "I would like to extend my thanks to Audi for supporting the Elton John White Tie & Tiara Ball for the last 11 years, and for its generosity to the evening's fundraising."

The Elton John AIDS Foundation supports thousands of men, women and children with life-saving medicines, as well as offering information, nutrition, education, shelter and support. The Ball will help raise crucial funds to assist the Foundation in its ongoing battle against AIDS. The 2013 White Tie and Tiara Ball was the 15th ball in the event's history.

Article source: www.audi.co.uk

A few simple checks by you between regular services will help keep your car running smoothly. If anything needs looking at, the sooner you tell us the easier it will be to resolve.

It’s always important to keep an eye on your tyres. Remember to regularly check tyre pressure, tread depth and their general condition.

If your engine oil or coolant levels need topping up, make sure you follow the manufacturer’s guidelines on oil refills and the quality of oil you use (your local Audi Centre will be happy to advise you).

Keeping safe on the road is essential, so you should ensure your car is in good condition and roadworthy at all times, including lights and indicators.

Please remember to book in your car for servicing at the recommended service intervals with an authorised Audi Centre. If it’s not convenient for you to do this at your local Centre, then any Centre in our national network will be pleased to help.

As you know, not all costs are covered by Audi Complete. You will be expected to pay for any damage caused to, or deterioration of, your car other than through fair wear and tear. That’s why a few simple checks by you will help keep your Audi in the best condition.

Article source: www.audi.co.uk

The Audi A5 was once described by its creator, Walter da Silva, as the most beautiful car he had ever designed – no mean accolade for someone who penned many Alfa Romeos, the Volkswagen Scirocco and even the Audi R8! Introduced in 2007, the Audi A5 is now available in Coupe, Cabriolet and Sportback. The ultimate incarnation of the A5 range is the 450PS Audi RS 5 – a true expression of Vorsprung durch Technik.

The Audi A5 was first launched as a Coupe in 2007 with a Cabriolet being added in 2009 and the final body style, the Sportback being added in 2010. Available with a range of efficient petrol and diesel engines, quattro permanent four wheel drive and a choice of manual or automatic gearboxes, including the revolutionary dual clutch S tronic gearbox, the A5 is as beautiful as it is well appointed.

The A5 Coupe is available in Standard, SE, Sport and S line trim levels – each offering varying levels of equipment and distinctive styling. The sporty S5 features a powerful 4.2 litre V8 FSI engine and quattro permanent four wheel drive. The ultimate incarnation of the A5 Coupe, the RS 5 was introduced in late 2010 and features a 450PS V8 engine, enabling it to reach 62mph from a standstill in just 4.6 seconds.

Available in Standard, SE and S line trim levels, all Audi A5 Cabriolets come with a fully automatic hood which can operated at speeds of up to 31mph. Powered by a 3 litre supercharged V6 engine and driven by an S tronic gearbox and quattro permanent four wheel drive the Audi S5 Cabriolet offers blistering top-down performance.

With Standard, SE and S line trim levels the A5 Sportback offers coupe styling with 5-door practicality. The sporty S5 Sportback features quattro permanent four wheel drive, an S tronic gearbox and a powerful 3 litre supercharged V6 engine.

Article source: www.audi.co.uk

Offer details

10,000 miles per annum, 3-year contract hire, example:

35 monthly rentals of	£349.00 (plus VAT)
Initial deposit	£2,094.00 (plus VAT)
Excess mileage	6p per mile (plus VAT)

Business users only: Further charges may be payable when vehicle is returned. Indemnities may be required. Subject to status. Available to over 18s from participating Centres only for vehicles ordered before 30th September 2013 and delivered by 31st December 2013 (subject to availability). Offer may be varied or withdrawn at any time. Specification correct at time of publication. Prices quoted and examples shown are correct at time of publication (April 2013) and do not take into account any variation to government taxes or charges arising after the date of publication. Terms and conditions apply. Audi Finance, Freepost Audi Finance.

Article source: www.audi.co.uk

10,000 miles per annum, 3-year contract hire, example:

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